USE THIS.png

ChapStick: Uncap. Unchap.

ChapStick: Uncap. Unchap.

Problem: ChapStick is losing ground to younger, "trendier" brands of lip balm.

Solution: Refresh the brand with a "modern classic" look. Announce the rebrand with an aggressive campaign featuring the new tagline: "Uncap. Unchap."

Chap packaging.jpg
We'd tease the release of the new look with this "missing"poster.

We'd tease the release of the new look with this "missing"poster.

We'd introduce the new branding and tagline with print ads in popular women's magazines.

We'd introduce the new branding and tagline with print ads in popular women's magazines.