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S'well: A Million Ways to be You

A water bottle that gets you. Hydration Personalized.

3 sizes. 90 Styles. A Million Ways to be You. 

We've reimagined S'well's diverse line of water bottles as the people who might own them. Quirks and all.

Next, we promote a tool on social media that analyzes people's Facebook profile, matches them with a bottle, and gives them a short, sharable quip about themselves. Not only will this allow us to collect consumer data, but the shareability factor will drive engagement through earned media.  

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