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S'well: A Million Ways to be You

S'well: A Million Ways to be You

There's no wrong way to be you. When Sarah Krauss founded S'well in 2010, she sought to curb plastic water bottle waste by creating beautiful double-insulated stainless steel water bottles. Today, S'well offers a vast range of colors and prints, meaning anyone can find a bottle perfect for their personal style. A water bottle doesn't have to be just a water bottle. A S'well bottle is an accessory, one more way to express yourself. 

This was the inspiration behind the "Million Ways to be You" campaign. I've reimagined the S'well bottles as the people who might own them, highlighting the diversity found in S'well's lineup. There really is one for everyone. S'well: 3 Sizes, 90 Styles, a Million Ways to be You